Matt Fuller is Chief Strategy Officer for Cypress Ascendant Holdings, LLC a San Diego based investment management firm.
An experienced leader and marketing executive, Mr. Fuller is involved with several consumer-focused companies including, Osso Good, one of the Fund’s Warehoused Investments. Mr. Fuller became CEO of Osso Good in July of 2020 quickly leading a restructuring effort that included the divestiture of its manufacturing assets to Briteway Foods in December 2020. Prior to joining Cypress Ascendant, Fuller spent three decades designing, building, and leading teams to capitalize on market opportunities. Previously, Fuller leveraged his turnaround experience in his role as president of ProBar and BARE Snacks, now owned by Pepsi, where he spearheaded overall strategy, expansion and growth. Prior to his time at BARE Snacks, Fuller was president of Pan Pacific Foods, where he was responsible for the daily operations and performance of a portfolio of food-related companies. Before finding his passion in the world of consumer products, Fuller’s career was spent primarily in the technology sector, including time as CEO of ICE Communications, Inc., a telecommunications software company, which he led through a period of robust growth and eventual acquisition.
Fuller received his BBA with majors in finance and marketing along with a Spanish minor from the University of Iowa. He also holds a master’s degree in leadership studies from Saint Mary’s College. Matt has completed Executive Education courses at Northwestern’s Kellogg School and the Tuck School of Business at Dartmouth College. Mr. Fuller has also been a guest lecturer on entrepreneurship at the University of Southern California.